Major news dropped from across the pond on Tuesday, as UK motorcycle powerhouse Triumph announced they will be entering the realms of Motocross and Enduro. Doing so with the help of the Goat Ricky Carmichael and five-time Enduro World Champion Iván Cervantes.
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Triumph Background
For those unfamiliar with the brand, they are no strangers to motorcycle racing. They currently serve as the sole engine provider for MotoGP’s feeder series Moto2. Even then, their history goes all the way back into the early 20th century. They won the second-ever Isle of Man TT in 1908, along with multiple Daytona 200’s in the AMA Superbikes series.
They have also broken the motorcycle land speed record on five separate occasions. Additionally, a Triumph bike was Steve McQueen’s weapon of choice for his run in the International Six-Day Enduro event in 1964. Also, some guy named Evil Knievel jumped the Caesar’s Palace fountains on one. Safe to say, they are no strangers in the motorcycle world.
Official Statement
The company enthusiastically had this to say in their release on Tuesday morning:
Triumph is excited to announce that development is well underway on a comprehensive range of all-new competition Motocross and Enduro motorcycles. Joining our class-leading and globally renowned motorcycle range this all-new competition MX and Enduro family will bring all of Triumph’s engineering expertise to riders and racers worldwide.
This will be accompanied by a landmark moment for Triumph and the MX and Enduro racing world with an all-new Triumph factory race programme, and a commitment to top-tier championship racing in both Motocross and Enduro series.
Coming hand-in-hand with this commitment, to race and win at the highest level in the sport, Triumph is proud to announce that global Motocross legend [Carmichael] and five-times Enduro World Champion [Cervantes] have joined the Triumph family as active partners in both bike testing and preparation for racing.
An announcement of the timetable for the launch and reveal of the motorcycles, as well as the racing programme and the full story on the product advantages the new Triumph MX and Enduro offer, will follow in the coming months.
Key Quotes
CEO Nick Bloor added on to this as well:
“Today’s announcement marks the beginning of a new chapter for the Triumph brand. Which everyone at Triumph is incredibly excited to be part of. We are 100% committed to making a long-lasting impact in this highly competitive and demanding world. With a single-minded ambition to deliver a winning motorcycle line-up for a whole new generation of Triumph riders.”
Both new world-class partners and testers had this to say on their new partnership:
“I am thrilled to announce that I am joining the Triumph family and even more excited to be a part of their new endeavor into the off-road product category…If you are familiar with the Triumph brand, you already know the quality of craftsmanship is top shelf, and the off-road models will follow suit to their past!” -Carmichael
Like me, everyone I am working with at Triumph is focused to make the bikes the best they can be. I cannot wait to see the bikes competing at a world level. But I also look forward to when I can stand in a Triumph dealer and know I was part of this very special project.” -Cervantes
Here is to hoping we see Triumph around sooner rather than later.
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