Tag "Michael Jordan"

Charlotte Hornets: 2018 Season Preview

The Charlotte Hornets enter the 2018-19 season which more questions than answers this season. Will they resign star guard Kemba Walker or will new GM Mitch Kupchak and team owner, the great Michael Jordan, decide to tear down the roster and do a complete rebuild. Those are just some of the questions facing this team as they look to rebound off back-to-back 36-win seasons and missing out on the playoffs.

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The Business Beyond the Baskets: Shoe Deals

Basketball is so much more than just entertainment, there’s a massive business behind the scenes. For most spectators going to a game, they think they’re going to marvel over a player’s athleticism, they don’t realize that in reality, they’re watching a live commercial. For shoe companies, these athletes are a prime spotlight for their product. The NBA is a direct marketing opportunity for shoe companies that generate billions of dollars annually and fight tooth and nail for the NBA’s big-time player endorsements. So, how big is the sneaker industry in the NBA, and how has it changed throughout time?

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