The league has seen double-digit increases in viewing across all platforms, including free over-the-air (OTA) TV, paid satellite/cable, and paid streaming TV. Another surprise has been a rise in local radio listenership—also free—including both pre- and post-game shows.
The league has seen double-digit increases in viewing across all platforms, including free over-the-air (OTA) TV, paid satellite/cable, and paid streaming TV. Another surprise has been a rise in local radio listenership—also free—including both pre- and post-game shows.
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