Is the Super Bowl the Biggest Sporting Event of the Year?

Is the Super Bowl the Biggest Sporting Event of the Year?

by January 10, 2023 0 comments

The Super Bowl is a yearly tradition that brings together millions of fans from around the world to watch one of the biggest sporting events of the year. From its humble beginnings in 1967, it has grown into an international phenomenon and become a symbol of American culture. Every year, over 100 million people tune in to watch as two teams battle it out for football supremacy. But despite its popularity and cultural significance, there are still those who question whether or not the Super Bowl is really the biggest sporting event on Earth. 

In order to answer this question, we must first look at what makes a sport truly great: viewership, fan engagement, financial success, and global reach. The NFL’s championship game certainly meets each criterion with flying colors – over 103 million viewers tuned in during last year’s broadcast alone! Add to this fact that almost every major advertiser wants their product associated with America’s Game, and you can see why so many consider it to be far and away the most important sports event on Earth. 

But even though it dominates when it comes to these factors, there are other big games that could challenge its status as ‘the greatest’ – such as FIFA World Cup Final or UEFA Champions League Final. Both of these events draw huge crowds and generate massive amounts of revenue for their respective organizations, and many could argue that they boast the same (or even greater) level of fan engagement than the Super Bowl. 

Let’s look at how big the Super Bowl is and how it compares to other major sporting events. 

How Big is the Super Bowl?

The Super Bowl is one of the most lucrative events in sports, generating billions of dollars for its organizers and sponsors each year. For example, Super Bowl LVI in 2022 is estimated to generate more than $5 billion in total revenue, with a staggering $800 million generated from ads alone. This includes both traditional broadcast ads and digital placements across social media, websites, and other platforms. 

When it comes to viewership, the Super Bowl is also a juggernaut – an estimated 103 million people tuned in for last year’s event. This makes it the most-watched broadcast of any type on television, beating out even the Academy Awards and Grammys. 

In terms of sports betting, Super Bowl odds are often the most bet on in Las Vegas and other major markets. This means that fans have a vested interest in who will win, creating an even more intense atmosphere throughout the game.

Comparing It To Other Sporting Events 

In terms of global reach and financial success, the Super Bowl certainly has few rivals. But when it comes to fan engagement and overall excitement, how does it measure up to other major sporting events? 

The FIFA World Cup Final is one such event that could be argued as bigger than the Super Bowl. With over 1 billion viewers tuning in worldwide during 2018’s final match between France and Croatia, it was the most-watched event of any type in history. 

The UEFA Champions League Final is another major sporting event that could challenge the Super Bowl for its global appeal. Last year’s Liverpool vs. Tottenham Hotspur matchup drew an estimated 300 million viewers across 200 countries and territories, making it a worthy adversary for America’s biggest game. 


It is difficult to definitively state that one sporting event is bigger than the other – each has their own strengths and weaknesses when it comes to viewership, fan engagement, financial success, and global reach. However, there can be no doubt that the Super Bowl is undoubtedly one of the biggest events on Earth; its popularity speaks volumes about its importance in American culture and the world at large. No matter where you stand on the debate, it’s hard to deny that it is an incredibly important event that will continue to shape sports and entertainment for years to come.

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Andersen is a teenage sportswriter and reporter whose articles have appeared across the Prime Time Sports Talk, Sports Illustrated Kids, FantasyPros, and SB Nation platforms. He has also received credit from RotoWorld, CBS Sports, ESPN, Bleacher Report, USA Today, Yahoo Sports, The Athletic, SB Nation, NBC Sports, NY Post, and dozens of other sports sites for his reporting work.

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