Day: December 25, 2018

Christmas is a time for family togetherness because school and work are canceled as it’s given a federal holiday for everyone including non-celebrators. NBA games on Christmas have become a tradition even for non-NBA fans because it’s the one day where all the games are nationally televised on ABC, ESPN or TNT while also being easily accessible on online platforms. The NBA is smart to market this way because it attracts a large number of viewers as they also showcase new special Christmas Day jerseys for each team involved and let the players involved design special Christmas day sneakers with unique colorways.